The implications of Facebook Graph Search for marketers
I don’t believe that Facebook’s new Graph Search feature is a competitor to Google as some of the front page newspaper headlines have suggested. But it is a major new feature which Mark Zuckerburg...
View ArticleThe Twitter advertising API and the rise and rise of paid search advertising
With rumours rife that Twitter is preparing to open its API for online advertisers, ClickThrough copywriter Jack Adams takes a look at the growing world of paid search advertising across the Internet...
View Article#Hijacked! Why hashtag-led online PR campaigns on Twitter are a dangerous game
In the face of yet another social media marketing hashtag gaffe on Twitter, this time by a leading fast food restaurant, ClickThrough Marketing online copywriter Martin Boonham can’t help but smile...
View ArticleRumoured Facebook Hashtags and Their Social Media Marketing Benefits
Following an underwhelming start to the year, Facebook is rumoured to be testing the use of hashtags. Synonymous with micro-blogging site Twitter, hashtags have proven to be a fantastic social media...
View ArticleTwitter’s Seventh Birthday – It’s Impact On Social Media Marketing
Used by millions around the globe on a daily basis, Twitter has become a way to communicate with friends, family and even celebrities, as well as being a source of breaking news stories and an Internet...
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Could Facebook’s New Lookalike Targeting Be Worth a Look?
New marketing options from the main digital marketing services like Facebook, Google and LinkedIn are all too frequent. Often they are simply “tweaks” to an existing service, but the method of...
View ArticleWhen Digital Marketing Goes Wrong
On paper, social media marketing and other online marketing campaigns seem like a cost-effective way to reach a huge audience. If your campaign goes well, then it’s a great investment. However, a...
View ArticleHow to Hashtag: Famous Examples of Social Media Marketing on Twitter
When used carefully, Twitter can be a useful platform for social media marketing, driving engagement and virality. However, it can also go badly wrong, leading to users responding negatively – or even...
View Article15 Mirandas Or 1 Tom Daley? Facebook Paid Messages Put A Price On Fame
Facebook is testing a new service, charging users to send a private prioritised message to their favourite celebrity’s inbox. Here ClickThrough Marketing’s Martin Boonham, with a ruthless glint in his...
View ArticleFive Social Media Marketing Benefits of LinkedIn
Most people think of LinkedIn as being a place to promote themselves, network and look for new jobs. However, the site can also be a powerful social media marketing tool for companies. Here we look at...
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Social Media Marketing: How Starbucks and General Electric Use Instagram
Instagram has enjoyed a significant amount of success since its launch in October 2010, with users flocking in their millions to share their most artsy, Polaroid-style images. Naturally, big brands...
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On Its Tenth Birthday – 10 Reasons Why Facebook And Digital Marketers Will...
Facebook has turned ten years old this week. Here ClickThrough copywriter, Martin Boonham, looks at ten ways in which the platform has developed into a great digital marketing platform with plenty of...
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Social Media Weekly Roundup: William Shatner – Marketing Guru?
In the first instalment of our new rolling feature, social media strategist Amy Dugmore looks at the new year’s most interesting social media news and insights. This week runs the gamut from the gripes...
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Social Media Weekly Roundup: Facebook Wants In To Your Office
Here’s our latest social media marketing news roundup, compiled by social and creative strategist Amy Dugmore. This week, Facebook finally announces its business-focussed social network, some genius or...
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Social Media Weekly Roundup: Hoaxers Beware – Facebook is Getting Tough
Catch up on the latest social media marketing news, brought to you by social and creative strategist Amy Dugmore. This week, Facebook hates on hoaxers, Twitter gets a bit Facebook-y, and a South...
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Social Media Weekly Roundup: Men – Pinterest Needs YOU!
Keep on top of the latest social media marketing news with Amy Dugmore. This week, Pinterest aims for the male market, Facebook shares its mobile success, and Snapchat goes against the grain of social...
View ArticleOn Facebook’s Birthday: Test Your Facebook Knowledge! [QUIZ]
On this day in 2004, Mark Zuckerberg introduced his fellow Harvard students to the future of social networking.Soon his nascent project, Facebook, would become a billion-dollar business and the world’s...
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Social Media News Roundup: A User-Friendly Twitter? A Child-Friendly Vine?
Join Amy Dugmore as she gets her teeth into another week’s worth of social media marketing news. In this edition, she covers new Twitter features, Vine Kids and LinkedIn’s storming revenue growth. (And...
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Social Media News Roundup: Twitter and Pinterest Race to Bolster Paid Promotion
Twitter and Pinterest are racing to improve their paid advertising services, writes Amy Dugmore, with a raft of news and rumours emerging this week concerning the platforms’ efforts to monetise...
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Social Media News Roundup: Facebook Advertising Comes of Age
Welcome to our latest social media marketing news roundup. Read on for a flurry of Facebook advertising news, Hindi hashtags, the future of Google+, and a way to psychoanalyse yourself (through...
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